SAN ANTONIO, Texas — VP Racing Fuels announces it redesigned website, http://VPRacingFuels.com, to help improve the user experience.
“Between our 70+ blends of race fuel and the new product lines we’ve launched in the last several years, customers sometimes had difficulty finding the product information they were looking for,” says Chris Wall, chief marketing officer for VP Racing Fuels. “Our new platform is clearly segmented between product lines and applications so it will be easy for customers to zero in on the most appropriate VP product to meet their needs, whether it’s race fuel for their dirt bike, a small engine fuel for their chain saw or a fuel system cleaner for their street car.“
“While the site allows virtually all of VP’s products to be purchased online, a dealer locator feature will help customers find the nearest retail location for each of VP’s product categories as well as VP-branded gas stations,” Wall adds. “The relevant documentation frequently required by racers and engine builders such as fuel specs and SDS forms will be easy to find as well.”
“As in the past, we’ll post breaking news on the site regarding new products, race results and industry news,” Wall continues. “The site also features numerous videos containing product information, tutorials, company background and action sequences, with many in both English and Spanish.”
“We encourage our customers to visit our new website, check out the new features and let us know what they think,” says Wall. “The new design is a quantum leap forward, but we’ll always be open to improvements.”
About VP Racing Fuels
VP Racing Fuels is best known as the World Leader in Race Fuel Technology, fueling champions in virtually every form of motorsport on land, sea and air since 1975. VP is the Official Racing Fuel of the WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars and Late Models, Formula Drift, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.
As part of a retail branding program, gas stations and convenience stores across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive performance chemicals; VP PowerWash and more. VP also markets VP PowerMaster hobby fuels for R/C racing.