The NHLA and NALP will dedicate the month of April to informing the public how turf grass positively contributes to the environment, their health, and their wallets. The initiative will also help landscape professionals educate their clients so that they can make more informed decisions regarding lawn care.
“We are honored to come on board as a partner for National Lawn Care Month. Studies have shown that most Americans aren’t aware of the many environmental and human health benefits of turf grass use including oxygen production, carbon sequestration, noise mitigation, ambient cooling, and control and filtration of storm water runoff. Most also are not aware of the many varieties of turfgrasses which are bred for specific uses and a wide range of climatic conditions such as high use sports fields and locations that experience long periods of heavy or little rain fall. National Lawn Care Month is a great time to raise public awareness,” said Ralph Egües, executive director of the National Hispanic Landscape Alliance. “We encourage all landscape industry professionals to join us in highlighting not only how their work contributes to how great their customers’ properties look, but also how those properties contribute to the environment and to human health.”
According to a recent online consumer survey conducted by NALP, 78% of adult respondents reported having a home with a lawn and/or landscaping and 69% indicated that their lawns could be improved. Only 44% of those responding to the survey reported hiring professionals to perform landscaping services.
For more information, resources, and infographics to promote lawn and landscape care please visit the National Lawn Care Month toolkit.
The National Hispanic Landscape Alliance is an association that facilitates and promotes the advancement of Hispanics as landscape industry professionals and leaders and provides the nation’s half million Hispanic-American landscaping professionals a voice in the national dialogue on environmentally responsible landscape practices, and a means through which to advocate on behalf of their businesses, the livelihood of their employees, and the quality of life in their communities.