As the "Official Equipment Supplier of the Alltech FEI World Equestrian Games" to be held September 25-October 10, 2010 in Lexington, Kentucky, John Deere will be announcing new initiatives including its new equine web page www.JohnDeere.com/equine.

The John Deere Equine web page features specific equipment and machinery recommendations, special offers on equipment, and co-branded John Deere and 2010 Games merchandise, including clothing and toy tractors. Consumers interested in purchasing tickets to the Alltech FEI World Equestrian Games are also able to access tickets through John Deere's new page.

As a partner of the 2010 Alltech FEI World Equestrian Games and long-time supporter of the global equine community, John Deere provides a number of products for both the professional and enthusiast that make work more efficient, and keep the welfare of horses at the forefront.

Since the announcement of its partnership in 2008, John Deere has supported over 40 horse shows leading up to the 2010 Games. These events have taken place in the U.S., Canada, Mexico and throughout Europe and given horse owners a chance to see John Deere equipment and learn more about John Deere's equine discount program and coupon offers.

The Alltech FEI World Equestrian Games are the world championships of eight equestrian disciplines recognized by the FEI, and are held every four years. The Games have never before been held outside of Europe; nor have all eight disciplines competed at a single site-both firsts that will be achieved at the Kentucky Horse Park.