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Understanding the ‘Considered Purchase’ & the 'Decision-Making Unit'

By Mike Lessiter posted on December 18, 2023 | Posted in Best Practices, Dealer-to-Dealer Resources

I recently ran into a friend at a funeral who was a colleague on the Media Growth Executive Peer Group with me for many years. Several years my senior, Tim Fixmer is among the leaders I most admire in business-to-business (B2B) marketing.

From the Desk of Lynn Woolf

Italy's Influence: Equipment Innovations Unveiled at EIMA International Ag Expo

By Lynn Marcinkowski Woolf posted on December 1, 2014 | Posted in Product Innovations

A trip to EIMA International, an exhibition of agriculture equipment hosted biennially by FederUnacoma in Bologna, Italy, placed the words "rural lifestyle"? in a new context. FederUnacoma is the Italian Agricultural Machinery Manufacturers Federation.

European Farm Manufacturers Look to U.S. for Growth

December 1, 2014 | Posted in Manufacturer News

The European economy is trending down and European farm equipment manufacturers see the U.S. as the best opportunity for exports, according to experts who presented findings at EIMA International. This exhibition of agriculture equipment is hosted biennially by FederUnacoma in Bologna, Italy. FederUnacoma is the Italian Agricultural Machinery Manufacturers Federation.

Blanchard Machinery Expands Presence in Midlands with New Holland Ag Equipment in Columbia

August 20, 2013

Blanchard Machinery, the premier machine sales, service and parts provider in South Carolina, is pleased to announce the expansion of its territory for sales and service of New Holland Agricultural Equipment

Kubota is Seeking to Buy Farm Machinery Maker

January 17, 2013 | Posted in Manufacturer News

Source: MarketWatch

Kubota Corp. Chairman and President Yasuo Masumoto indicated in an interview with Kyoto News on Thursday his readiness to acquire a foreign maker of large field-farming machinery by the end of this year to expand overseas operations, Kyodo News reported

John Deere Adding Equine Page to its Web Site

September 8, 2010 | Posted in Dealer News

Source: 2010 Alltech FEI World Equestrian Games

As the "Official Equipment Supplier of the Alltech FEI World Equestrian Games" to be held September 25-October 10, 2010 in Lexington, Kentucky, John Deere will be announcing new initiatives including its new equine web page www.JohnDeere.com/equine.

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.