More than 1,400 independent dealers could benefit from program, which begins on Oct. 1.

Kawasaki Motors Corp., U.S.A., and GE Money, the consumer lending unit of General Electric Company , have announced a new consumer financing program that could boost sales for the motor sports brand.

Kawasaki selected GE Money to provide consumer credit through its 1,400 independent dealerships across the United States. The new GE Money-Kawasaki installment program will make it easier for motorsports enthusiasts to purchase Kawasaki's motorcycles, ATVs, utility vehicles and watercrafts.

"GE Money is an outstanding financing partner for us because of the service the Company provides," said Gerry McMahon, corporate credit manager for Kawasaki Motors Corp., U.S.A. "The online credit application process is simple and very fast, which is a big plus for our customers. Additionally, GE Money provides Web-based support for our retailers through their Business Center website. Their program helps us on multiple levels."

The program, which begins October 1, 2010, provides Kawasaki dealers with a promotional credit plan that enables customers to plan, and pay for purchases overtime and within their budgets. GE Money also supports its retail partners with Business Center, an online suite of business tools that can transform a consumer credit program into a powerful marketing engine.

"Our goal is to be more than a bank to our retail partners by providing a wide range of value added services that supports and helps build their business and drive customer loyalty," explained Stephen Motta, vice president of GE Money -- Sales Finance. "Promotional credit, when used properly, offers some very important benefits to consumers and can help businesses attract and retain more customers and close more sales."

About Kawasaki Motor Corp., USA

Kawasaki Motors Corp., U.S.A. is a leader in the American motorsports market. The company is headquartered in Irvine, California, and has regional offices across the country. Among its best-selling products are Ninja(R) sportbikes, classic Vulcan(TM) cruisers, its rugged ATV line, the Mule(TM) utility vehicle series, and the JET SKI(R) watercraft line. For more information, visit,, and

About GE Money

GE Money's Sales Finance Unit, based in Kettering, Ohio, is a part of General Electric Company's GE Capital division, /quotes/comstock/13*!ge/quotes/nls/ge (GE 16.42, -0.02, -0.12%) . GE Capital is one of the world's largest providers of credit. For over one million businesses, large and small, GE Capital provides financing to purchase, lease and distribute equipment, as well as capital for real estate and corporate acquisitions, refinancings and restructurings. For our 100+ million consumer customers, GE Capital offers credit cards, retail sales finance programs, home, car and personal loans and credit insurance. For more information, visit or follow company news at