PORTLAND, Ore. — Case IH recently announced that Dealer Spike is the brand's only approved digital and social partner for its Digital Dealer Assistance Program. The program is designed to support dealers in digital strategy and in-store communications, and Dealer Spike is the chosen vendor for websites and social media.
Dealer Spike's responsive websites provide a seamless experience for Case IH dealership customers on all devices — desktop, tablet, and mobile. Major benefits through Dealer Spike that will help Case IH dealers increase leads and see better results online include:
- Inventory and lead management system
- Built-in e-commerce
- Inventory solutions for rental units
- Single-click integration with Craigslist for posting units
- Social media integration with Facebook to collect inventory leads
- Dedicated client solutions representative
- Fully-staffed support department
Additional tools that are available for Case IH dealers who partner with Dealer Spike to enhance online presence and drive more traffic to websites include:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- E-newsletter marketing
- Design for marketing campaigns
- Social media advertising
- Reputation Management
All services with Dealer Spike are eligible for a 50% co-op reimbursement up to the dealer's annual approved allocation of co-op funds. Dealer Spike is the only web solutions vendor that is pre-approved by Case IH for co-op reimbursement on all services. Dealers who choose a different digital marketing partner must go through an approval process and run the risk of ineligibility.
"Case IH is excited to partner with Dealer Spike, which will be a tremendous resource for our dealers in the social and digital spaces," says Jim Mangone, Case IH channel marketing manager.
Case IH dealers will work directly with Dealer Spike's team of marketing experts, but the manufacturer will provide guidance and direction throughout the process.
"We are proud to partner with stand-out brands like Case IH that represent hard-working professionals in their industries," says Jay Mason, CEO of Dealer Spike. "This is a brand that prides itself on innovative products and solutions, which is exactly what Dealer Spike provides its customers. We look forward to serving Case IH dealers."