Earlier this year, Ag Equipment Intelligence surveyed U.S. and Canadian farm equipment dealers on their major sources for equipment loans. Overall, 61% of dealers reported that customer loans for purchasing equipment came from their manufacturers. But the percentage varied widely depending on the brand of equipment. For example, John Deere dealers say 78% of loans made to their customers originate with John Deere credit services. On the other hand, only 60% of equipment loans for Kubota and New Holland dealers came from their manufacturers’ loan divisions.
— April issue of Ag Equipment Intelligence
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