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Dave Groves of Equipment Dealer Marketing says that if you haven’t updated your site in a while or your site lacks certain key components, Google won’t regard you as an expert and won’t direct people to you. You’ll lose potential sales, regardless of how great your dealership is. Let’s listen in to ways your dealership can be more competitive online.

Many dealers struggle with online marketing because they lack resources, budget or because the topic is outside their comfort zone. Often, their website was established years ago, with few updates made since then.

In this podcast brought to you by Yanmar, Dave Groves, web designer and developer with years of experience in print and online marketing, talks about a dealer's website and online presence.

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The Rural Lifestyle Dealer podcast is brought to you by Yanmar.

Yanmar was founded in 1912 and developed the world's first commercially viable small diesel engine in 1933. The diesel engine has continued as our core business ever since, our key tool in the rationalization and modernization of agriculture, fishing and industry. We have brought the world ever more energy efficient and economic engines and implements through a constant process of development and market expansion. Our goal is to promote the quality of life by providing the machines that use energy with the utmost efficiency and value. 

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Listen to past podcasts

Intro Music: Adam Selzer - Opening Up
Interlude Music: Alialujah Choir - No Need To Know