MILWAUKEE — Briggs & Stratton Corporation is pleased to announce its $1 million commitment to Children's Hospital of Wisconsin, extending its exclusive 23-year title sponsorship of Briggs & Al's Run & Walk — the hospital's longest-standing, and one of its most successful, fundraising events — through 2022.
"As Briggs & Stratton celebrates its 110th anniversary year, what better way to reaffirm our commitment to the Milwaukee community than by providing $1 million to kids in need of pediatric care," says Rick Carpenter, vice president corporate marketing. "We are lucky to have one of the nation's top pediatric hospitals right here within our community and Briggs & Stratton firmly stands behind its commitment to extend its support into the future."
Since Briggs & Stratton became the title sponsor, it has donated nearly $4 million to the hospital and rallies its employees around the annual event to show its support beyond the dollars. The event raises more than $1 million annually and draws approximately 15,000 supporters to downtown Milwaukee.
This announcement comes just days before the 41st Briggs & Al's Run & Walk for Children's Hospital of Wisconsin, which will take place on Saturday, Sept. 15, at 10:15 a.m., starting at 12th Street and Wisconsin Avenue on the Marquette University campus and ending at Maier Festival Park (Summerfest grounds). Participants can register online at alsrun.com or on site at the event.