SPRINGFIELD, Mo. — TRACKER has announced a memorandum of understanding to form a new partnership with Textron Specialized Vehicles Inc., to introduce TRACKER OFF ROAD, a new line of high-performance all-terrain vehicles (ATVs) and side-by-sides.
The partnership will bring together TRACKER, part of Bass Pro’s White River Marine Group, with Textron, a global leader in innovation and technology.
“We’re extremely excited to extend the TRACKER legacy of delivering unmatched breakthrough value and quality for a whole new category of outdoor recreation and fun with TRACKER OFF ROAD,” said Johnny Morris, noted conservationist and leader of The Great Outdoors Group that includes iconic outdoor brands like TRACKER, Ranger, Bass Pro Shops and Cabela’s. “These vehicles are designed and manufactured to deliver the industry-leading quality our customers have come to expect from the TRACKER brand. Our incredible partners at Textron are forging TRACKER OFF ROAD vehicles with the same levels of deep expertise that goes into building state-of-the-art business jets, marine assault vehicles and military helicopters.”
TRACKER Off Road vehicles will be sold through the boat dealer network of select Ranger, Triton and Tracker, and other independent dealers, as well as at Bass Pro Shops and Cabela’s locations, which host more than 200 million outdoor lovers annually. Manufactured in the United States, TRACKER OFF ROAD vehicles are now in production and expected to debut this spring.
The new models will be designed in partnership with Textron Specialized Vehicles Inc., known for its brands and products that serve numerous industries. TSV product lines include Arctic Cat snowmobiles, side-by-sides and ATVs; Cushman utility vehicles, E-Z-GO golf cars, Jacobsen professional turf care equipment, and Textron GSE ground support equipment. TSV will manufacture TRACKER OFF ROAD vehicles at its facility in Thief River Falls, Minn.
“We are thrilled to partner with Johnny Morris and TRACKER to launch this amazing new line of products,” said Scott Ernest, president and CEO of Textron Specialized Vehicles. “The TRACKER brand is renowned and respected by lovers of the outdoors all over the world, and we are proud to design and manufacture this new line of side-by-sides and ATVs that will extend its reach and reputation into the off-road industry. These rugged, reliable and versatile vehicles are worthy of the TRACKER brand and wear it with pride.”
TRACKER OFF ROAD will be marketed to Bass Pro’s large database of outdoor sportsmen. To kick off the campaign, the two American icons introduced the new off-road line with high-profile celebrities and sportsmen including NFL Super Bowl Champion Peyton Manning, country music star Luke Bryan, Professional Bull Riding legend “Cool Hand” Luke Snyder and fishing legend Jimmy Houston. They joined Johnny to help unveil the new vehicles for more than 2,000 team members, dealers, and special guests at Bass Pro Shops headquarters in Springfield, Mo.
In keeping with Johnny Morris’ lifetime commitment to conservation, TRACKER OFF-ROAD will also help support several of the nation’s leading not-for-profit conservation organizations as the Official Off-Road Vehicle of both the National Wild Turkey Federation and the Quality Deer Management Association. Becky Humphries, CEO of the National Wild Turkey Federation, was on-hand for the announcement and to discuss its role in advancing conservation.