About 46% of dealers plan to upgrade their retail spaces this year, according to Rural Lifestyle Dealer’s 2019 Dealer Business Trends & Outlook Report. Are you in that group? Maybe you think your retail space is working just fine. Or, perhaps you have other priorities.
Regardless of where you fall in your perception of your retail space, you can learn something from Paige Wittman, owner of Miller Wittman Retail Design Group. Wittman is one of the experts in Rural Lifestyle Dealer’s online and on-demand Dealer Success Academy, which is set for March 7-8.
“You all have a different starting point, but you have to start somewhere. Good retail design will increase your sales and increase your profit margins,” Wittman says. They’ve seen increases of 40% on sales of wholegoods and more than 50% on parts and accessories sales.
Wittman says that without constant attention, your story can become dated and cluttered, which erodes margins and customers’ confidence in your expertise and reliability.
You can listen in to my discussion and see how you can view your dealership with fresh eyes and make your facility a place where customers want to buy equipment. Register now.
You can also tune in to presentations from other experts on sales, service, rental, marketing, management and more.
The Dealer Success Academy is sponsored by Basic Software Systems, KIOTI, Echo and InfoHub by Briggs & Stratton.
Register now and you’ll receive a notification for logging into the event on March 7 and 8.