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Your retail store can drive up sales or drive away customers.

For instance, an attractive, well-designed retail space can help customers uncover more products to buy — while a stale, dirty or cluttered space may limit the time customers want to spend at your dealership.

Jennifer Robison talks about the motivation of buying — whether it’s to do a task, get the best deal or to own something their neighbor doesn’t.

In today’s Rural Lifestyle Dealer podcast brought to you by Yanmar, Jennifer shares what she’s learned from her 15 years in the retail segment, revamping dozens of small and large dealership showrooms.

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The Rural Lifestyle Dealer podcast is brought to you by Yanmar.

Yanmar was founded in 1912 and developed the world's first commercially viable small diesel engine in 1933. The diesel engine has continued as our core business ever since, our key tool in the rationalization and modernization of agriculture, fishing and industry. We have brought the world ever more energy efficient and economic engines and implements through a constant process of development and market expansion. Our goal is to promote the quality of life by providing the machines that use energy with the utmost efficiency and value. 

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Listen to past podcasts

Intro Music: Adam Selzer - Opening Up
Interlude Music: Alialujah Choir - No Need To Know