In this episode of the Rural Lifestyle Dealer podcast, editor Lynn Woolf is joined by vice president of Level Up Development Alyn Brown, a custom hardware and software development company.
Brown is working to bring enhanced user experience technology to zero-turn mowers through electronic controls and true connected capabilities. He says some people question whether some technology does nothing more than make the equipment more complicated.
Additionally, Brown provides more specifics about how new technology can enhance and improve the mowing experience.
The conversation continues with Brown as he talks about how he learns what users need to improve their mowing experiences, keeping in mind what they would be willing to pay for those features.