Kubota Tractor Corp. is pleased to honor Union Farm Equipment, located in Union, with Kubota’s Elite Award of Excellence, the company’s most prestigious dealership certification and designation.

The certification program was created by Kubota’s senior leadership team in conjunction with its National Dealer Advisory Board to recognize dealers around the U.S. that are providing customers with the “ultimate Kubota experience,” from top quality equipment to sales and financing, customer satisfaction, and best-in-class service.

“Whether it is landscapers, contractors, or large property owners, today’s customers expect equipment dealers to be top-notch, full-service partners. Kubota’s Award of Excellence program recognizes dealers that are already there, meeting and exceeding customers’ expectations,” said Todd Stucke, senior vice president of sales marketing and product support for Kubota. “Simply put, they are our very best, and they’ve set the bar high. For that, we thank and applaud them.”

Unique to Kubota’s Award of Excellence program is its designation criteria. The advisory board and Kubota worked together to narrow down the criteria to 17 core elements that are absolutely the most critical for longevity, segment growth, and overall business success. These 17 elements fall into five categories: customer experience, financial operations, sales and marketing, building brand value, and service.

There are two certification levels within the program: Premier and Elite. In order to be recognized with a Kubota Premier Award of Excellence, a dealership must meet all requirements and achieve at least an 80% compliance percentage within the five categories as listed above. In addition, to achieve the top Elite status level, dealers must be a Premier certified dealer and achieve a total fiscal sales requirement.

“This is the fifth year of Kubota’s Award of Excellence program and it is already setting a high standard that will pave the way for sustained growth and market segment leadership,” Kubota’s senior director of sales and ops/dealer development said. “We have built a strong reputation for top quality on the manufacturing level and this award recognizes that Union Farm Equipment is delivering on the Kubota promise before, during, and after the sale.”