BRENTWOOD, Tenn. — Tractor Supply Co. (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States, announces the selection of Microsoft as its preferred and strategic cloud provider to support technology architecture and modernization for the Company’s Ecommerce website and enterprise analytics platform. The strategic agreement supports Tractor Supply’s ONETractor strategy of leveraging physical and digital assets to deliver personalized, convenient shopping experiences anytime, anywhere and in any way customers choose.

“As Tractor Supply is committed to providing legendary service to our customers, this partnership with Microsoft to enhance our analytics platform will deliver insights that help us better understand our customers, while offering products and services that truly meet their needs,” said Rob Mills, Tractor Supply’s Executive Vice President, Chief Technology, Digital Commerce and Strategy Officer. “We believe that this collaboration with Microsoft will help us drive innovation and stay nimble when responding to market changes and our customers’ ever-evolving needs.”

“Organizations like Tractor Supply Company add value for customers by integrating their solutions with Microsoft Azure,” said Keith Mercier, General Manager, WW Retail and Consumer Goods, Microsoft Corp. “By leveraging Microsoft cloud technologies, businesses can enable new capabilities to support their digital transformation.”

As part of the agreement, Tractor Supply will leverage cloud solutions, including Microsoft Azure and Microsoft Office 365, for enterprise initiatives supporting both the in-store and digital experience. The analytics engine will provide better insights and enable deeper personalization to tailor the customer’s shopping experience. It will also create business intelligence to drive enterprise-wide analytics to support the Company’s ONETractor strategy.

Tractor Supply has also selected Microsoft Azure to support the upgrade of its Ecommerce platform at The Azure cloud solution will allow Tractor Supply to deploy workloads at scale while remaining elastic and agile to support changing demand.

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