Branson Tractors has been selected for the Dealer's Choice Award and is the #1 brand for Overall Dealer Satisfaction in the tractor category in the 2021 Equipment Dealers Association (EDA) Annual Survey.
Every year, the Equipment Dealers Association (EDA) conducts its Dealer-Manufacturer Relations Survey. This survey allows equipment dealers an opportunity to rate the companies whose products they represent in 12 key categories of dealership operations and support, plus an additional rating for Overall Satisfaction.
Branson was recognized for top scores in 10 categories – Overall Satisfaction, Product Availability, Product Technical Support, Parts Availability, Parts Quality, Return Privileges, Warranty Procedures, Warranty Payment, Marketing & Advertising Support, Manufacturer Response to Dealer Need/Concerns.
“We at Branson Tractors are honored with the distinction of such a prestigious and coveted award,” said Tony Bae, CEO of Branson Tractors. “Our goal every year is to continuously improve our products and processes to make Branson the most sought-after brand in the industry by both dealers and consumers. We appreciate the hard work by all of our employees’ and Kukje Machinery's that made this award possible, especially with the difficulties experienced throughout the pandemic. The pandemic caused great challenges for everyone, especially in the manufacturing world, making this an even greater win. While this is a great success for our company and our dealers, we will also use this information internally to strive to provide our dealer network with even better quality, performance, and support.