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Advertising Strategies to Draw in Buyers

Building event awareness is a must-do to fill your dealership with prospective buyers. With so many options, what are the most effective advertising strategies? There’s no one correct answer. But strategies can — and should — change based on the event.
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Lynn Marcinkowski Woolf

Lynn Marcinkowski Woolf is managing editor of Rural Lifestyle Dealer. She was a contributing writer for Rural Lifestyle Dealer and Farm Equipment magazines before becoming editor in 2012. She previously covered agriculture as a freelance writer for several industry publications. Lynn also worked in public relations and marketing and earned her accreditation in public relations. She is a graduate of the University of Wisconsin-Milwaukee and lives on a third-generation family farm in Kansas. Contact: lwoolf@lessitermedia.com

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