Lynn Marcinkowski Woolf is managing editor of Rural Lifestyle Dealer. She was a contributing writer for Rural Lifestyle Dealer and Farm Equipment magazines before becoming editor in 2012. She previously covered agriculture as a freelance writer for several industry publications. Lynn also worked in public relations and marketing and earned her accreditation in public relations. She is a graduate of the University of Wisconsin-Milwaukee and lives on a third-generation family farm in Kansas. Contact: lwoolf@lessitermedia.com

Dealer Success Academy

5 Ways to Increase UTV Sales

By Lynn Marcinkowski Woolf posted on April 17, 2019 | Posted in Best Practices, Niche Markets

Don’t take accessories off the vehicle if the customer objects to the setup. Instead, redirect them. Learn other ways to increase UTV unit and accessory sales.

Pledging to Provide Safety Resources

By Lynn Marcinkowski Woolf posted on April 16, 2019 | Posted in Dealer News, Best Practices

Here's how we will support your efforts to ensure your team works safely and efficiently, every day.

Increase UTV Revenues by Knowing These Facts

Data shows that UTV customers are looking for models complete with accessories and upgrades — and are not generally price conscious.

By Lynn Marcinkowski Woolf posted on April 15, 2019 | Posted in Best Practices, Niche Markets

Increasing UTV sales and profits hinges on showing customers a complete package — a vehicle with multiple accessory options and upgrades, something more dealers should take advantage of, according to industry expert Steve Shankin.

See How Suchomski Equipment Gets More from Used Equipment Sales

By Lynn Marcinkowski Woolf posted on April 12, 2019 | Posted in Best Practices

Within 60 miles of his dealership, Jeff Suchomski competes with 9 John Deere dealerships, 7 New Holland dealerships and 12 Kubota dealerships. See how he competes on used equipment.

Turn Your Website into a Virtual Location

Take advantage of shifting buying behaviors and break down the barriers between your physical store and your online presence.

By Lynn Marcinkowski Woolf posted on April 12, 2019 | Posted in Best Practices, Dealership Marketing

Take advantage of shifting buying behaviors and break down the barriers between your physical store and your online presence.

Increasing Sales with an Effective Retail Strategy

Retail design expert Paige Wittman shares how your showroom can highlight your professionalism and build customers’ confidence in buying from you.

By Lynn Marcinkowski Woolf posted on April 9, 2019 | Posted in Best Practices, Dealership Marketing

Retail design expert Paige Wittman of Miller Wittman Retail Design Group shares how your showroom can highlight your professionalism and build customers’ confidence in buying from you.

Q&A

Q&A: What Are You Doing to Cut Costs?

By Lynn Marcinkowski Woolf posted on March 8, 2019 | Posted in Best Practices

Many experts see a lull ahead for the economy and dealer forecasts also show some moderation. It's always a good time to watch expenses, but especially now with uncertainty ahead.

Industry Q&A: How Wells Fargo is Changing How it Supports Dealers

By Lynn Marcinkowski Woolf posted on March 5, 2019 | Posted in Manufacturer News

Wells Fargo Commercial Distribution Finance has moved to an in-person consultative approach for dealer financing programs. Financing for consumers is not yet an option in the short term, but something they are investigating.

Preparing for an Economic Downturn

By Lynn Marcinkowski Woolf posted on March 5, 2019 | Posted in Data & Forecasts

Alex Chausovsky, senior consulting advisor with ITR Economics, discusses the potential for an economic downturn and how dealers can prepare.

Why the Arctic Brand is Returning to Off-Road Vehicles

By Lynn Marcinkowski Woolf posted on February 12, 2019 | Posted in Manufacturer News

Ben White, marketing sponsorship manager for Textron Specialized Vehicles, explains why the company brought back the Arctic Cat brand name for side-by-sides and ATVs and shares more details about its new partnership with Bass Pro Shops and its TRACKER brand.

Videos

The Perry Co.'s New Guardian Filtered Air Fans for Tractor Canopies

Dallas Lee, national sales manager for The Perry Co., highlights the company's new line of Guardian filtered air fans as a modular upgrade for its tractor canopy line.

Events

2019 Dealership Minds Summit

Date: 07/30/19

Location: Peoria, IL

Learn actionable sales strategies from the most influential “Dealership Minds” in the industry — of every color, size and experiences — during this one-of-a-kind event July 30-31 in Peoria, IL. You’ll discover leading dealer-to-dealer sales strategies during this 2-day networking and idea sharing event.

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More Events

Top Directory Listings

Yanmar

Yanmar was founded in 1912 and developed the world's first commercially viable small diesel engine in 1933. The diesel engine has continued as our core business ever since, our key tool in the rationalization and modernization of agriculture, fishing and industry.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

Lynn Marcinkowski Woolf

ARTICLES