Lynn Marcinkowski Woolf

Lynn Marcinkowski Woolf

Lynn Marcinkowski Woolf is managing editor of Rural Lifestyle Dealer. She was a contributing writer for Rural Lifestyle Dealer and Farm Equipment magazines before becoming editor in 2012. She previously covered agriculture as a freelance writer for several industry publications. Lynn also worked in public relations and marketing and earned her accreditation in public relations. She is a graduate of the University of Wisconsin-Milwaukee and lives on a third-generation family farm in Kansas. Contact: lwoolf@lessitermedia.com

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Increase UTV Revenues by Knowing These Facts

Data shows that UTV customers are looking for models complete with accessories and upgrades — and are not generally price conscious.
Increasing UTV sales and profits hinges on showing customers a complete package — a vehicle with multiple accessory options and upgrades, something more dealers should take advantage of, according to industry expert Steve Shankin.
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