- Open house or customer appreciation events, with interesting add-ons, such as local vendors displaying items (boot shop) or activities for kids (bouncy houses)
- Children birthday parties, with safety focus
- Events coordinated with 4-H or FFA
- Fall and winter open houses to showcase chain saws, snow blowers and related equipment
- Holiday tie-ins, such as photos with Santa, Easter egg hunt
- How-to seminars
- Horse-owner workshops
- Hot dog days
- Husband-and-wife events
- Invitation-only events to reach specific audiences
- Special celebrations surrounding manufacturers’ birthdays or anniversaries
- Live radio broadcasts
- Multiple demo days targeted to different equipment
- Pancake and sausage breakfasts
- Pink equipment events to “fight against breast cancer”
- Safety clinics
- Barbecues, pig roasts
- Test drive events
- Women’s workshops
How We Did It Docuseries: Walker Manufacturing (part 1)
Watch the extended two-part video interview with Bob Walker in this episode of the “How We Did It” Docuseries.
Watch Part 2: https://youtu.be/8xSnopQgi-k
Full Docuseries: farm-equipment.com/innovators-docuseries
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