Notable agricultural equipment executives join IRON’s board of directors, reinforcing the company’s industry leadership and growth in North America.

(Franklin, Tennessee – August 10, 2011) — IRON Solutions announces today the board appointment of John Schmeiser and Terry Mosier, both respected leaders in the North American equipment industry. Schmeiser serves as the Executive Vice President and CEO of the Canada West Equipment Dealers Association and is a returning IRON Solutions board member. Terry Mosier, a thirty-five year veteran of John Deere Sales and Marketing, is new to the IRON board. Both executives bring a wealth of experience and perspective to the IRON board of directors, reinforcing the company’s industry leadership and growth in North America.

John Schmeiser currently leads the largest equipment dealer association in Canada, and is responsible for the overall management and operations of the association’s activities. Canada West represents the farm, industrial and outdoor power equipment dealers in Canada’s four western provinces, serving over 400 members. In addition, Schmeiser serves as the Vice President of Canadian Governmental Affairs for the North American Equipment Dealers Association where he leads all federal lobbying activities in Canada. John is also the chair of the human resource and governance committee for the Saskatchewan Opportunities Corporation, overseeing research and technology initiatives in the province and is a past director and chair of the board of IRON Solutions LLC.

Darwin Melnyk, IRON Solutions CEO, observed, “John’s brings the voice of our dealer customers into the board room and IRON is responding with agile, next generation customer and equipment lifecycle management services that fit the needs of our dealer customers, including IRON GUIDES®, IRON SEARCH®, IRON HQ® and Enterprise xSellerator™. As the opportunities presented by consolidation have dealers considering the question: “Am I a buyer or a seller?”… IRON answers with services that increase enterprise valuation and profitability.” Melnyk adds.

Terry Mosier, retired John Deere North America sales marketing executive, joins the IRON board after thirty-five years of esteemed service to John Deere. Throughout his career, Terry made significant contributions, including the redesign of the North American Training Organization and the development of the Agricultural Division’s approach to Strategic Marketing. In addition, Terry led the development and implementation of Customer Segmentation and the integration of fact-based customer requirements from the US and Canadian markets into the Division’s product and non-product plans.

“Terry’s experience with John Deere, the industry’ leading manufacturer, is invaluable to IRON. As the first manufacturing executive to join the board, Terry’s directorship signals the commitment we have at IRON to services for manufacturers. Terry’s proven leadership in developing and improving processes for assessing and communicating customer requirements will continue to enhance our growing OEM product strategies including e-Valuator™, IRON Builder and IRON Search.” Melnyk emphasizes. “Additionally, his customer segmentation and marketing experience are contributing to our IRON HQ and Enterprise xSellerator go-to-market strategies and dealer implementations. Terry is also recognized in the industry as a relentless dealer advocate and educator, and we are eager for his influence in our leadership team,” adds Melnyk.

“Both executives bring deeply informed perspective and direction to IRON Solution’s Board of Directors, reinforcing the equipment industry, software, media and finance leadership in place. The Board’s combined contributions guide and strengthen our family of brands and services as we increase our growth and profitability by helping our customers engage in more profitable business,” summarizes Darwin Melnyk.

About IRON Solutions, Inc.

IRON Solutions, Inc.,, is the leading source of used and new equipment information and customer and equipment lifecycle management services for the agricultural, industrial and outdoor power equipment industries.

IRON Solutions publishes the Official Guide for farm equipment, the Outdoor Power Equipment Official Guide and the IRON Search Buyers Guide for Farm Equipment. IRON Solutions’ IRON World™ services include IRON GUIDES®, IRON HQ®, Enterprise xSellerator™, IRON BUYER-NET™, IRON BUILDER®, IRON IGNITER™ and IRON SEARCH®.

The company’s equipment marketing websites, www.ironsearch.comand, provide a global digital marketplace for buyers and sellers of used equipment as well as a targeted audience for agricultural, construction and heartland advertisers. IRON also provides Used Express / JD Max services and powers John Deere’s eValuator system, used exclusively by John Deere dealers across North America. Since 1947, IRON Solutions has been the industry leader in Equipment Market Intelligence™ providing services to leading financial, government, OEM and dealer organizations including, Deere & Company, Case IH, New Holland, AGCO, Kubota, Agricredit Acceptance, CNH Capital and USDA.