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Dealer Success Academy

[Video] Sell More Vehicles by Paying Closer Attention to Website Customers

What if your dealership could sell many more vehicles to the same quantity of customers that already contact your dealership every month or year? Customers today shop differently than they did even 5 years ago, with much more shopping done through dealer websites, says Fran O'Hagan, President & CEO of Pied Piper.
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Dealer Success Academy

[Video] 3 Steps to Turn Leads into Sales

Every sale has 5 basic obstacles businesses must first overcome: No need, no money, no hurry, no desire & no trust," says sales coach Zig Ziglar. All businesses must understand that today's sales leads fuel tomorrow's sales — and mastering good selling is the difference between contending and winning. Learn how to improve your lead generation process with 3 simple steps, increasing your lead-to-sales conversion ratio through best practices that win.
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Dealer Success Academy

[Video] 5 Ways to Make More Money in Your Service Department

Have you ever looked at your service department as a necessary evil in your dealership? Your service department can be one of the most profitable areas of your dealership and critical to maintaining the balance of your dealership. Join Sara Hey, of Bob Clements Intl., as she walks you through 5 things you can do today to make more money in your service department.
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Dealer Success Academy

[Video] Managing Your Sales Team for Peak Performance

Sales managers have different management styles and each sales person has a different personality. Twenty-five-year sales management expert Ryan Dohrn will share 10 tips for overcoming differences, working together and achieving peak performance.
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Dealer Success Academy

[Video] Earn More Profits from Parts

“Parts are where the profits are and parts have always been the lifeblood of our business. It’s the biggest reason for us to be in the power equipment business,” says Dan Weingartz, owner of Weingartz, a 6-store dealership in Michigan.
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Dealer Success Academy

[Video] Elevate Your Approach to Employee Management

Employee management can be a complicated function with critical impact on your success. Jared Nielsen, chief human resources officer for Stotz Equipment, will share some of the dealership's success strategies for human resources, including how they recruit employees through their website and best practices for onboarding, training, reviews and more.
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Dealer Success Academy

[Video] Reach the Next Level of Success in Your Service Department

The service department is the backbone of the dealership and has a big impact on the experience customers have with the dealership and with the products you carry. Bob Clements, president of Bob Clements Intl., will guide you to the next level of success in your service department.
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Dealer Success Academy

[Video] The Fastest Way to Develop Relationships with New Customers...use VIDEO!

Mike Wiles is creator and host of AskTractorMike.com, an educational YouTube channel that has more than 7.5 million views. Wiles shares the many benefits of video, along with the realities of what you need to do to be successful at adding this marketing element. He says, "If nothing else, get started with one video to promote your dealership." Wiles also shares how to develop a video strategy to support dealership goals, build more awareness of your dealership and, especially, build more sales.

Wiles writes the "Managing the Store" column for Rural Lifestyle Dealer and is a contributing writer for Farm Equipment magazine. He has been in the retail and wholesale equipment business for over 20 years. He co-owns EDMforsales.com, which develops websites for dealers and hosts AskTractorMike.com to educate new tractor customers.


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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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