Articles by Mike Wiles


Video is the Best Way to Reach New Customers

Face-to-face interaction is still important for developing relationships, but short educational YouTube videos are second to none when it comes to selling new customers on your dealership.
YouTube videos are an easy and cost-effective way for you to reach and interact with new customers, driving them to your website or straight to your dealership.
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Managing the Store

Millennials Share These Three Workplace Values

Find ways to offer meaning, challenge and flexibility.
At many businesses I visit, I hear about the difficulty in finding and keeping good employees. That’s usually followed by complaining about the next generation of workers — millennials … usually said with a scowl. The reality is that millennials, or people born roughly between 1980 and 1996, will likely make up half of the workforce within the next decade.
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Managing the Store

Trashing Fine Print

Use simple and clear language in sales documents, get customer acknowledgments and seek out a superior commercial liability policy.
The threat of lawsuits may be one of those nagging dangers of doing business that wakes you up in the middle of the night. Even with the best intentions, a great staff, excellent products and good business practices, a sale to a customer can go awry and place you in court.
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Managing the Store

Do All You Can to Avoid Litigation

It’s in your best interest to keep your customers safe.
Selling equipment to a first-time customer who doesn’t have operation experience could be a recipe for disaster. As dealers, we have a responsibility to ensure the safety of our customers, while keeping in mind the dangers of liability and litigation.
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