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Mike Wiles
Mike Wiles writes the "Managing the Store" column for Rural Lifestyle Dealer and is a contributing writer for RLD and Farm Equipment magazines. He has been in the retail and wholesale equipment business for over 20 years. He co-owns EDMforsales.com, which develops websites for dealers and hosts asktractormike.com to educate new tractor customers.
ARTICLES
Video is the Best Way to Reach New Customers
Face-to-face interaction is still important for developing relationships, but short educational YouTube videos are second to none when it comes to selling new customers on your dealership.
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Managing the Store
Millennials Share These Three Workplace Values
Find ways to offer meaning, challenge and flexibility.
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Managing the Store
Is Your Sales Team Missing Out on These Groups?
Successful salespeople partner with customers and with those inside the dealership.
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Dealership of the Year 2018
Single-Store Dealership of the Year: Ranchland Tractor & ATV, Saucier, Miss.
David Holman sets ‘stretch’ goals, fosters a culture of ethics and customer service and is vigilant about watching financial metrics.
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Managing the Store
Trashing Fine Print
Use simple and clear language in sales documents, get customer acknowledgments and seek out a superior commercial liability policy.
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Managing the Store
Do All You Can to Avoid Litigation
It’s in your best interest to keep your customers safe.
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Managing the Store: 4 Traits of Today’s Successful Salespeople
Build communities, focus on teaching and solving problems, and develop dealership mentors.
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Managing the Store
4 Traits of Today’s Successful Salespeople
Build communities, focus on teaching and solving problems, and develop dealership mentors.
Read More
Top Articles
Must Read Free Eguides
Download these helpful knowledge building tools
- Best Practices of Elite Dealerships Volume 6: Featuring Dealership of the Year Recipient
- Best Practices of Elite Dealerships Volume 5: Featuring Dealership of the Year Recipients
- Create a High Performance Dealership with Bob Clements: Service Department Volume 3
- Create a High Performance Dealership with Bob Clements: Service Department Volume 2
Videos
RhinoAG Production Tour to Mark 90 years
Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.
Top Directory Listings
Yanmar
Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product
Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative
solutions for Rural Lifestyle and Industrial Equipment customers.
At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.
Stihl Inc
Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.