Mike Wiles

Mike Wiles writes the "Managing the Store" column for Rural Lifestyle Dealer and is a contributing writer for RLD and Farm Equipment magazines. He has been in the retail and wholesale equipment business for over 20 years. He co-owns EDMforsales.com, which develops websites for dealers and hosts asktractormike.com to educate new tractor customers.

ARTICLES

Managing the Store

Is Your Sales Team Missing Out on These Groups?

Successful salespeople partner with customers and with those inside the dealership.
I teach agricultural sales at the local university using the textbook, “Selling Today, Partnering to Create Value.” The book’s authors fully understand the changing demands of a sales career with the advent of the internet.
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Managing the Store

Trashing Fine Print

Use simple and clear language in sales documents, get customer acknowledgments and seek out a superior commercial liability policy.
The threat of lawsuits may be one of those nagging dangers of doing business that wakes you up in the middle of the night. Even with the best intentions, a great staff, excellent products and good business practices, a sale to a customer can go awry and place you in court.
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Managing the Store

Do All You Can to Avoid Litigation

It’s in your best interest to keep your customers safe.
Selling equipment to a first-time customer who doesn’t have operation experience could be a recipe for disaster. As dealers, we have a responsibility to ensure the safety of our customers, while keeping in mind the dangers of liability and litigation.
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