Articles by Mark J. Sheffield

The Best Time to Practice for the Busy Season is When You are Slow

By Mark J. Sheffield posted on June 14, 2023 | Posted in Best Practices

Training isn’t easy. However, the dealers who understand how valuable that process is are usually happier, and more successful, than those who fight the same issues over and over again.

It's Time to Sunset Surcharges

By Mark J. Sheffield posted on March 6, 2023 | Posted in Rural Lifestyle Market

Source: Mark J. Sheffield

Now that the global economy has stabilized, it’s time to get back to business as normal. It’s time for the manufacturers to reset MSRPs based on their true input costs.

A Dealer's Guide to Credit Card Processing Fees

By Mark J. Sheffield posted on January 27, 2023 | Posted in Best Practices

Source: Mark J. Sheffield

There’s a reason why the ability to compare and shop the credit card merchants is so complex. It is designed that way.

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.