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From the Desk of Lynn Woolf

GIE+Expo: A Chance to Act Like a Customer & a Dealer

By Lynn Marcinkowski Woolf posted on July 14, 2014 | Posted in Dealership Marketing

Dealers are often so busy being dealers they miss out on what they can gain by thinking like customers. This goes beyond viewing your dealership through your customers' eyes, but looking at equipment as if it's your first time buying things like a zero-turn mower or a chain saw. Adding that viewpoint can help you make more sales and help you decide whether it's time to add or change manufacturers.

Case IH, New Holland Ag Donate Equipment to Michigan's Forgotten Harvest Farms

October 9, 2013 | Posted in Manufacturer News

Case IH and New Holland Agriculture donated equipment, worth nearly $400,000, will enable the expansion of large-scale farming operations through Forgotten Harvest Farms, where healthy fruits and vegetables are harvested by volunteers and delivered fresh and free of charge to agencies fighting hunger in the region.

The Big Picture

6 Sales Questions You're Afraid to Ask

July 29, 2013 | Posted in Dealership Marketing

There's a famous scene in the 1992 movie "A Few Good Men" where the hardened professional soldier (Jack Nicholson) yells to the idealist lawyer (Tom Cruise): "You can't handle the truth!" Sad to say, that's often the case for salespeople, who are sometimes afraid to ask prospective customers questions that might reveal that the "opportunity" isn't going as well as they assumed.

Notable and Quotable: Growth in US Farmers Markets

March 21, 2013 | Posted in Rural Lifestyle Market

Rural lifestylers who grow crops and produce for farmers markets may be a growing market opportunity for dealers.

5 Sales Setbacks That Are Actually Good News

March 11, 2013 | Posted in Dealership Marketing

What seems like a disaster is actually the best news you've heard all day. It's easy to become discouraged when you're selling, especially if you don't recognize when something good just happened. Here are five very common situations that many people who sell for a living interpret as "bad news" when in fact they're actually minor victories.

How to Make (or Lose) an Easy Sale

January 21, 2013 | Posted in Niche Markets

Source: Inc. Magazine

In today's challenging economy, selling is a difficult job, right? Well, not always. Sometimes prospects signal that they're ready to buy--right now--and if you're not listening carefully, you might easily miss the opportunity.

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.