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Part 3: Diversity & Inclusion

3 Ways Your Dealership Can Benefit from Diversity & Inclusion

Diversity & Inclusion can bring a new segment of customers that may be unaware of you to your dealership, but it takes commitment from the entire organization to make it happen — starting at the top.

By Cleo Franklin posted on April 5, 2022 | Posted in Best Practices, Rural Lifestyle Market

In the last two articles, we shared the business case for diversity and outlined three reasons why it matters. We talked about the changing growth dynamics in rural areas. Including the numerous financial and growth business benefits for your dealerships, and the driving force and the undeniable influence of the next generation of Millennial and Gen Z customers.

Change in Rural Population of Color 2010-2020

Part 2: Diversity & Inclusion

3 Reasons Why Diversity & Inclusion Should Matter to Your Dealership

Rural diversity is increasing and diversity and inclusion help target critical growth segments like millennials and Gen Z.

By Cleo Franklin posted on April 1, 2022 | Posted in Best Practices, Rural Lifestyle Market

No matter where your dealership is located, in an urban area, whether it's on the outskirts of town where the city ends and the country begins, or in rural markets, these areas are becoming more and more increasingly diverse.

Part 1: Diversity & Inclusion

Why Diversity & Inclusion Matter to Your Dealership

Part 1 of this 3-part series, dispels 5 common myths surrounding diversity and inclusion.

By Cleo Franklin posted on March 31, 2022 | Posted in Best Practices, Rural Lifestyle Market

More and more companies have become hyper-aware that being diverse and inclusive isn’t just a fleeting trend or an initiative to aspire to someday. It is a core competency that demands real attention, as there are tremendous benefits derived from businesses and organizations that embrace diversity and inclusion.

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.