The 80/20 Content Rule — often tied to the Pareto Principle — suggests that 80% of your results come from 20% of your efforts. For marketers, this becomes a practical framework for deciding what content to create, where to distribute it, and how to allocate time and budget.
Think of it like this...
- 20% of your content drives 80% of traffic, leads, or engagement
- 20% of channels produce 80% of conversions
- 20% of customers generate 80% of revenue
Knowing this, the goal should NOT be to create more content — it’s to identify and scale the content that actually performs.
Repurpose ... Refresh ... Recirculate
At Lessiter Media, we extend this principle across our efforts to ensure we are working effectively, keeping our content and campaigns fresh, and increasing the opportunity for everyone we serve to see the end products we work diligently to create.
Before you develop your next creative or campaign, look at what has worked best for your brand and start there instead of from scratch. Not sure where to begin? Drop us a note — we're ready to help you rebuild momentum.
