Niche Markets

Steve Shankin

Increase UTV Revenues by Knowing These Facts

Data shows that UTV customers are looking for models complete with accessories and upgrades — and are not generally price conscious.
Increasing UTV sales and profits hinges on showing customers a complete package — a vehicle with multiple accessory options and upgrades, something more dealers should take advantage of, according to industry expert Steve Shankin.
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What Rural Lifestylers Want From You

Rural Neighbors Pool Resources

Missouri large property owners purchase equipment together to get the specialty equipment they want, while splitting the cost.
A simple question across a property line, “Do you like this fence?” has led to an equipment purchasing partnership between large property owners Michael Woolf and Russ and Cynthia DeTrempe of Hartsburg, Mo.
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