Items Tagged with 'prairie power center'

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Season-to-Season: Power Centers of Madison

Duane Nolden and Ed Prochaska, owners of Power Centers of Madison, had been working together at another rural lifestyle dealership in the Madison, Wis., area for 15 years before they went into business on their own. At that dealership, Nolden was the general manager while Prochaska managed the shop. “We were pretty much running the business. The owner of the dealership was trying to sell it at the time, but things didn’t come together the way we wanted to buy the place,” Nolden says.


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Season-to-Season: Expanding the Business

Expanding to Trailer Sales

Ed Prochaska, co-owner of Prairie Power Center, grew tired of mowing his extra acre of land. He had purchased the land to combat the quickly expanding commercial development area just off Highway 151 in Sun Prairie, Wis.
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Season to Season

Expanding the Business

The owners of Power Centers of Madison talk about the struggles and successes of opening a second store.
With summer sales of lawn and garden equipment in full swing, Ed Prochaska, co-owner of Prairie Power Center, always has a full list of things to do at his dealership in Sun Prairie, Wis.
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Choosing Which Lines to Carry

Middleton Power Center and Prairie Power Center, which make up the Power Centers of Madison, carry 11 different lines of equipment. While manufacturer representatives regularly visit the dealership, Duane Nolden, co-owner, says the only new line they’ve taken on in the last 2 years is Ventrac.
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Reinvesting in the Business

Every few years, Middleton Power Center and Prairie Power Center, which make up the Power Centers of Madison, invest in facility improvements, says co-owner Duane Nolden.
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Season-to-Season

Matching Customers with the Right Product All Year Long

Power Centers of Madison shares best practices for working through the seasonality of the outdoor power equipment market in the ‘Season-to-Season’ series.
Duane Nolden and Ed Prochaska, owners of Power Centers of Madison, had been working together at another rural lifestyle dealership in the Madison, Wis., area for 15 years before they went into business on their own.
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