Rural Lifestyle Dealer’s series, “Season-to-Season,” digs into the seasonal challenges and opportunities dealerships face in a typical year. With the seasonality of the outdoor power equipment market, Power Centers of Madison shares its best practices and the challenges of expansion.

Power Centers of Madison
Middleton and Sun Prairie, Wisconsin

Founded: 2001, with a location in Middleton; expanded with the opening of the location in Sun Prairie (2008)

Ownership: Duane Nolden and Ed Prochaska

Lines: John Deere, Simplicity, Ariens, Gravely, Scag Power Equipment, Toro, Honda, Husqvarna, Ferris, Ventrac and Stihl

Business System: NizeX

Challenge & Solution: Middleton Power Center and Prairie Power Center focus on fitting customers with the right products for their needs. They identify the best match by asking questions about their experience, properties and how they plan to use the equipment — even when a customer comes in with a specific product in mind.

Spring 2016: Matching Customers with the Right Product All Year Long

Power Centers of Madison shares best practices for working through the seasonality of the outdoor power equipment market in the ‘Season-to-Season’ series.


Summer 2016: Expanding the Business

The owners of Power Centers of Madison talk about the struggles and successes of opening a second store.