Part 3: Diversity & Inclusion
Diversity & Inclusion can bring a new segment of customers that may be unaware of you to your dealership, but it takes commitment from the entire organization to make it happen — starting at the top.
In the last two articles, we shared the business case for diversity and outlined three reasons why it matters. We talked about the changing growth dynamics in rural areas. Including the numerous financial and growth business benefits for your dealerships, and the driving force and the undeniable influence of the next generation of Millennial and Gen Z customers.Read More