Features

ARTICLES

Key steps in the diversity journey
Part 3: Diversity & Inclusion

3 Ways Your Dealership Can Benefit from Diversity & Inclusion

Diversity & Inclusion can bring a new segment of customers that may be unaware of you to your dealership, but it takes commitment from the entire organization to make it happen — starting at the top.
In the last two articles, we shared the business case for diversity and outlined three reasons why it matters. We talked about the changing growth dynamics in rural areas. Including the numerous financial and growth business benefits for your dealerships, and the driving force and the undeniable influence of the next generation of Millennial and Gen Z customers.
Read More
Change in Rural Population of Color 2010-2020
Part 2: Diversity & Inclusion

3 Reasons Why Diversity & Inclusion Should Matter to Your Dealership

Rural diversity is increasing and diversity and inclusion help target critical growth segments like millennials and Gen Z.
No matter where your dealership is located, in an urban area, whether it's on the outskirts of town where the city ends and the country begins, or in rural markets, these areas are becoming more and more increasingly diverse.
Read More
Diversity & Inclusion are different
Part 1: Diversity & Inclusion

Why Diversity & Inclusion Matter to Your Dealership

Part 1 of this 3-part series, dispels 5 common myths surrounding diversity and inclusion.
More and more companies have become hyper-aware that being diverse and inclusive isn’t just a fleeting trend or an initiative to aspire to someday. It is a core competency that demands real attention, as there are tremendous benefits derived from businesses and organizations that embrace diversity and inclusion.
Read More
RLD-Outlooks_FE_0322_opening-art.jpg
2022 Rural Lifestyle Dealer Business Trends & Outlook

Uncertainty Cracks Dealer Optimism

Fewer rural equipment dealers are anticipating growth in 2022, a direct reflection of today’s volatile environment where labor, product supply and consumer demand are difficult to predict.

According to the results of Rural Lifestyle Dealer’s annual dealer survey, just one-third of dealers anticipate sales growth of at least 2% this year. That breaks a string of 5 straight years where at least half of dealers anticipated growth heading into the new year. 


Read More
Big Picture

What Can Your Business Do to Retain Employees?

‘Recognize strong work performance’

With unemployment rates at a historical low nationally, a big question looms: how do businesses retain their staff? Dr. Trish Petak, Kansas Wesleyan University’s Associate Professor of Business and Accounting, offers a simple answer.


Read More
RLD 5 Questions With

5 Questions with Viren Popli of Mahindra

Viren Popli, President and CEO of Mahindra, shares his thoughts on how the Covid-19 pandemic has impacted business, supply chains, human resources, and more.

In this installment of the 5 Questions With... series, we sat down with Viren Popli, President and CEO of Mahindra Ag and Mahindra Automotive North America. Mahindra sells tractors and SxSs at more than 500 dealerships. We got Popli’s thoughts on how the COVID-19 pandemic has impacted business, supply chains, human resources, and more. 


Read More
RLD 5 Questions With

5 Questions with Jeff Bannister of American Landmaster

Jeff Bannister, president and general manager of American Landmaster, Columbia City, Ind., shares his thoughts on UTV dealerships, business challenges and how the company has evolved over the past 5 years.

We sat down with Jeff Bannister, president and general manager of American Landmaster, Columbia City, Ind. American Landmaster sells UTVs at nearly 200 dealers across the U.S. We got Bannister’s thoughts on what types of dealers do best with selling UTVs, recent business challenges, how American Landmaster has evolved over the past 5 years, and more. The 5 Questions With... series is brought to you by Altoz.


Read More
RLD 5 Questions With

5 Questions with Bob Walker of Walker Mowers

Bob Walker, chairman of Walker Mowers, Fort Collins, Colo., shares his thoughts on the current state of the supply chain, buying habits in the market, equipment advancements, and more.

We sat down with Bob Walker, chairman of Walker Mowers, Fort Collins, Colo. Walker Mowers is a third-generation owned company that designs, manufactures, and sells Walker Mowers across the U.S. and in 28 countries. The 5 Questions With... series is brought to you by Altoz.


Read More
RLD 5 Questions With

5 Questions with Kubota Dealer Doug Nord

Doug Nord, president of Nord Outdoor Power, Bloomington, Ill., shares his thoughts on the current rural lifestyle market, the most innovative products of the last decade and the product innovations he hopes to see in the next 10 years.
Doug Nord, president of Nord Outdoor Power, Bloomington, Ill., shares his thoughts on the current rural lifestyle market, the most innovative products of the last decade and the product innovations he hopes to see in the next 10 years. The 5 Questions With... series is brought to you by Altoz.


Read More

Top Articles

Must Read Free Eguides

Download these helpful knowledge building tools

View More
Top Directory Listings