2016 Dealership of the Year Video Series

DOY

Machinery Pete

This year marks the 10th anniversary of Rural Lifestyle Dealer’s Dealership of the Year program where the “best of the best” are recognized for their excellence. Blue River Tractors of Durant, Okla., receives the honor for 2016. Its financial performance, “customer first” philosophy, constant marketing and new approaches to management have helped it grow to nearly $6 million in revenues and a 25% market share in just 6 years.

Welcome to the 15-part 2016 Rural Lifestyle Dealer Dealership of the Year video series sponsored by Machinery Pete. MachineryPete.com is the premier online destination for farmers and dealers, providing a comprehensive used farm equipment search experience with tens of thousands of equipment listings, searchable for free. The site also now offers dealers innovative multimedia marketing solutions, including local market intelligence, targeted online advertising and site analytics. 

Industry's Best Dealerships Honored in 10th Annual Awards Program

Learn More about the winner

Class of 2016:

Blue River Tractors Durant, Oklahoma

BLUE RIVER TRACTORS VIDEOS

tractor

 

Establishing a New Dealership

Watch Video

     

garage

 

Strategy for Adding Product Lines

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utv

 

Shortening the 'Learning Curve' for Customers

Watch Video

     

mahindra

 

Sharing the Mahindra Story

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RLD

 

Leveraging the Power of Advertising

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new location

 

Building a New Location

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tony

 

Tracking Sales and Creating Processes

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brt

 

Tracking Customer Relationships

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outsidebrt

 

Preparing for the Cycles of a Rural Equipment Business

Watch Video
     

dirt

 

Following Standards of Conduct

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Following Standards of Conduct

 

Benefits of Not Setting an Advertising Budget

Watch Video
     

RLD

 

Being Proud of What Your Dealership Stands For

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trailer

 

Setting Up a Service Department 'Incubator'

Watch Video
     

tim

 

Finding New Ways to Recruit, Train and Retain Service Technicians

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field

 

Owners Staying Connected with Customers

Watch Video
     

<< Back to Dealership of the Year Video Archive

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