2018 Dealership of the Year Video Series

DOY 2018 Logo

basic software logo

This year marks the 12th anniversary of Rural Lifestyle Dealer’s Dealership of the Year program where the “best of the best” are recognized for their excellence. Ranchland Tractor & ATV of Saucier, Miss., is recognized as the single-store recipient. Sherwood Tractor of Rosebud, Ark., is recognized as the multi-store recipient.

The nominations were judged by an expert panel using a point system to weigh financial performance along with other factors, including community involvement, training, succession planning and more. According to the judges, the 2018 group of nominees was extremely strong,

Learn more — from the dealers themselves — how they are achieving excellence.

This 33-part 2018 Rural Lifestyle Dealer Dealership of the Year video series sponsored by Basic Software Systems. Since 1979, Basic Software Systems has remained steadfast in the quality of the product we deliver and integrity of the service we believe in. To find a complete package without compromising your business needs and requirements can be a challenge. With the numerous vendor choices available, finding the one that works for your dealership can seem complex.

Class of 2018:

Ranchland Tractor & ATV of Saucier, Miss., 2018 Dealership of the Year, Single-Store Recipient

Sherwood Tractor of Rosebud, Ark., 2018 Dealer of the Year, Multi-Store Recipient

SHERWOOD TRACTOR

Screen-Shot-2018-11-05-at-23657-PM.png

 

Taking a Chance with a Growing Business

Watch Video

     

Screen-Shot-2018-11-05-at-23713-PM.png

 

Building Upon an Established Family Name

Watch Video

     

IMG_4760-2

 

Preparing for Succession

Watch Video

     

Screen-Shot-2018-11-05-at-24034-PM.png

 

Serving Customers through Digital Solutions

Watch Video

     

Screen-Shot-2018-11-05-at-24056-PM.png

 

Dealership Branding in TV Commercials

Watch Video

     

Screen-Shot-2018-11-05-at-24124-PM.png

 

Setting a Digital Marketing Budget

Watch Video

     

Screen-Shot-2018-11-05-at-24224-PM.png

 

Reviewing Analytics & Adjusting Tactics

Watch Video

     

Screen-Shot-2018-11-05-at-24314-PM.png

 

Using ‘Wild Card’ Keywords in Online Ads

Watch Video

     

Screen-Shot-2018-11-05-at-24332-PM.png

 

Why it’s Important to Limit Changes to Google Ads

Watch Video

     

Screen-Shot-2018-11-05-at-24346-PM.png

 

Setting Up an Online Parts Store

Watch Video

     

Screen-Shot-2018-11-05-at-24430-PM.png

 

Creating Organic Content for Facebook

Watch Video

     

Screen-Shot-2018-11-05-at-24442-PM.png

 

Creating a Good Website Experience

Watch Video

     

Screen-Shot-2018-11-05-at-24506-PM.png

 

Defining What Customer Service Means

Watch Video

     

Screen-Shot-2018-11-05-at-24544-PM.png

 

Being Efficient in the Shop

Watch Video

     

Screen-Shot-2018-11-05-at-24553-PM.png

 

Striving to be the Best

Watch Video

     

RANCHLAND TRACTOR & ATV

Screen-Shot-2018-11-06-at-85145-AM.png

 

Starting a New Career as a Dealership Owner

Watch Video

     

Screen-Shot-2018-11-06-at-85220-AM.png

 

Adding Equipment Brands & Making Improvements

Watch Video

     

Screen-Shot-2018-11-06-at-85229-AM.png

 

Focusing on Dealership Management

Watch Video

     

Screen-Shot-2018-11-06-at-85241-AM.png

 

Streamlining Management Processes

Watch Video
     

Screen-Shot-2018-11-06-at-92001-AM.png

 

Building Profitability in the Parts Department

Watch Video
     

Big Valley Tractor: Watching Key Performance Metrics & Technology

 

Building Profitability in the Service Department

Watch Video
     

Screen-Shot-2018-11-06-at-85312-AM.png

 

Creating a Positive Dealership Culture

Watch Video

     

Screen-Shot-2018-11-06-at-85336-AM.png

 

Driving Sales with Marketing Campaigns

Watch Video
     

Screen-Shot-2018-11-06-at-85347-AM.png

 

Achieving Strong Margins

Watch Video
     

Screen-Shot-2018-11-06-at-85400-AM.png

 

Planning Succession

Watch Video
     

Screen-Shot-2018-11-06-at-85416-AM.png

 

Contributing to the Community

Watch Video
     

Screen-Shot-2018-11-06-at-85509-AM.png

 

Doubling in Size

Watch Video
     

Screen-Shot-2018-11-06-at-85526-AM.png

 

General Manager’s Contributions to Success

Watch Video
     

Screen-Shot-2018-11-06-at-85537-AM.png

 

Management Team Stays Connected with Customers

Watch Video
     

Screen-Shot-2018-11-06-at-85547-AM.png

 

Bringing in Outside Experience

Watch Video
     

Screen-Shot-2018-11-06-at-85555-AM.png

 

General Manager & Owner Supporting Each Other

Watch Video
     

Screen-Shot-2018-11-06-at-85604-AM.png

 

Achieving 5-Year Goals

Watch Video
     

<< Back to Dealership of the Year Video Archive

Top Articles

Must Read Free Eguides

Download these helpful knowledge building tools

View More
Top Directory Listings