Sherwood Tractor of Rose Bud, Ark., is Rural Lifestyle Dealer’s 2018 Dealership of the Year in the multi-store category. Patrick Richardson is the dealership’s IT manager and digital marketing specialist. He uses Google analytics to understand how customers are searching for information and then adjusts information on their website and social media. For instance, changing references on the website from from “pre-owned” to “used” significantly increased visits.

 

Return to the Dealership of the Year Video Series

Read the Sherwood Tractor Feature Story