Sherwood Tractor of Rose Bud, Ark., is Rural Lifestyle Dealer’s 2018 Dealership of the Year in the multi-store category. Patrick Richardson is the dealership’s IT manager and digital marketing specialist. He uses Google analytics to understand how customers are searching for information and then adjusts information on their website and social media. For instance, changing references on the website from “pre-owned” to “used” significantly increased visits.


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