Kubota North America Corporation announced the company’s plan to be a first-time exhibitor at CES 2024 in Las Vegas, Nev., in January 2024. The company says the move signifies its readiness to share its broad technology story and 2030 vision built on more than 100 years of providing customer solutions to societal issues in the areas of food production, clean water and the environment, and to provide attendees a virtual glimpse into the future of its vision for next-generation equipment announcements.

“Our goal is to inspire people at CES with Kubota’s forward-looking global vision to support the future of our world,” said Shingo Hanada, president and CEO of Kubota North America. “By creating a dynamic, immersive storytelling experience in the Kubota exhibit booth, we hope to take people on a journey that showcases our design philosophy and long legacy of providing solutions to our customers.”

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