Rural Lifestyle Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of the rural lifestyle market. Here is our favorite content from the past week:
- Toro’s Arnold Palmer Throwback
- Another Look at Hunters vs. Farmers in B2B Sales
- What If & What Was: Reflections on Our Journey ... Keller Manufacturing & the Bobcat Skid-Steer Loader
- These Scam Websites Almost Look Real!
- Can Interpersonal Skills Be Taught?
Toro’s Arnold Palmer Throwback
Toro gets the nod for this classic throwback ahead of the Arnold Palmer Invitational.
Another Look at Hunters vs. Farmers in B2B Sales
John Harvey writes, “In many organizations, the difference between hitting quota and exceeding it often lies in how sales teams think and operate. It’s a mindset shift—one that determines if you’re seeking quick wins or cultivating long-term growth.” Check out his LinkedIn post for his 12 pivotal moments to shift your thinking. Also check out George Keen’s tips for optimal sales management in the latest issue of Farm Equipment.
What If & What Was: Reflections on Our Journey ... Keller Manufacturing & the Bobcat Skid-Steer Loader
Joe Keller is the son and nephew of Louis and Cyril Keller, who invented the skid-steer loader, known as the Bobcat, which forever mitigated farming’s backbreaking labor. The Keller brothers are inductees to the Farm Equipment Shortline Legends Hall of Fame. Since 1997, Joe Keller and his sister, Marilyn Loegering, have worked to preserve their father and uncle’s role in the Bobcat’s history.
These Scam Websites Almost Look Real!
Scammers are getting more sophisticated, and unfortunately, a customer recently lost over $11,000 to a fake dealership. Fraudsters are now creating entire fake websites—complete with stolen images, AI-generated content, and copied layouts—to trick buyers into wiring money for equipment that doesn’t exist. Check out this video from Messick’s Farm Equipment.
Can Interpersonal Skills Be Taught?
Yes, learning and/or teaching interpersonal skills is more challenging than learning technical skills, so the objective of this article is to summarize the behavioral change process that all of us employ, whether we realize it or not. Check out this article from NAEDA.
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