Generac recently announced the opening of a new manufacturing and assembly site which serves as a high-tech nerve center for the production of commercial and industrial generators. According to a company overview on the site provided to Rural Lifestyle Dealer, the Beaver Dam facility, centrally located between Milwaukee and Madison, is designed for speed, precision, and vertical integration. The facility, reports the company update, is central to Generac’s strategy for expanding capacity across its North American footprint. By consolidating the production of units previously outsourced to Mexico — including units ranging from 48KW to 1MW — Beaver Dam unlocks growth in other core sites like Oshkosh, which can now focus on larger megawatt units to serve the growing data center market, and Eagle, which is expanding fabrication capabilities.

The Beaver Dam site, a $3.5 million, 345,000 square-foot plant, represents a radical reshaping of what American manufacturing can achieve when it’s focused on building smarter, faster, and closer to the end customer. The facility and its capabilities, when connected with Generac’s six other existing Wisconsin plants (seven total in the United States), reinforces the company’s commitment to long-term resilience and industrial leadership.

Generac ribbon image.png

Ribbon cutting July 24 included (L to R): Mayor Bobbi Marck, Mayor of Beaver Dam; Tim Hearden, Generac Executive VP of Global Operations & Service; Erik Wilde, Generac Executive VP and President of Domestic C&I; Andrew Martin, Generac VP of Operations; Rhonda Matschke, Generac Executive VP of Human Resources; Aaron Jagdfeld, Generac President, CEO and Chairman; Brian Micheal, Generac Senior VP of Operations, Quality and Supply Chain; Lance Garceau, Generac Director of Human Resources; Jeff Wood, Generac VP of Advanced Manufacturing; and Amy Wolter, Generac Beaver Dam Human Resources Manager. Source: Generac

With 4 main assembly lines (and space for a fifth), Beaver Dam can host up to 250 team members per shift. Every part of the operation has been optimized for efficiency, from in-house rotor and stator winding to final testing in 17 high-tech test cells. Automation, modular design, and conveyor integration streamline each build from subassembly through to tanking, painting, and boxing.

The new Beaver Dam facility brings Generac’s workforce investment into sharper focus. The facility includes a mix of manufacturing and office employees, currently totaling 130 people with the expectation to increase to 320 by the end of 2025.

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