GE Capital, Commercial Distribution Finance (CDF) today announced that it will become the exclusive provider of floorplan financing for Briggs & Stratton Power Products Group LLC (BSPPG) in the U.S. and Canada.

Headquartered in Wauwatosa, WI, BSPPG offers residential and outdoor power equipment under the Simplicity, Snapper, Massey Ferguson, Snapper Pro and Ferris brand names. Parent company Briggs & Stratton Corp. [NYSE: BGG] also manufactures and markets GE-branded standby generators under a separate licensing agreement.

"Floorplan financing is an important element of a successful dealer business model, and GE Capital provides a long-term solution for lawn and garden dealers to stock and market outdoor power equipment," said Harold Redman, senior vice president of Briggs & Stratton and president of Briggs & Stratton Power Products Group.

"We are very pleased to have been chosen by BSPPG, and we look forward to providing exceptional service and innovative financing to meet the needs of their dealers," said Marvin Solomon, managing director of CDF's strategic industries group. "Our team is eager to work together with our new client to develop financing programs that are right for their dealer customers."

About Briggs & Stratton Power Products Group

Briggs & Stratton Power Products Group, LLC (BSPPG) is North America's number one manufacturer of portable generators and pressure washers, and is a leading designer, manufacturer and marketer of lawn and garden and turf care. These products are sold through consumer home centers, department stores, mass merchants, warehouse clubs and independent dealers. BSPPG is a wholly owned subsidiary of Briggs & Stratton Corporation (BASCO), the world's largest producer of gasoline engines for outdoor power equipment.

About GE Capital, Commercial Distribution Finance

GE Capital, Commercial Distribution Finance provided more than $30 billion in financing to manufacturers and their distributors and 30,000 dealers across the Americas in 2010. Programs include inventory and accounts receivable financing, asset-based lending, private label financing, collateral management, e-commerce services and related financial products. For more information, visit or follow company news via Twitter (@GEInventoryFin).

GE Capital offers consumers and businesses around the globe an array of financial products and services. For more information, visit or follow company news via Twitter (@GECapital).