Rural Lifestyle Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of the rural lifestyle market. Here is our favorite content from the past week:
- What Marketing Levers Are You Pulling?
- Bobcat's Secret: Who Really Makes These Tractors?
- Motivate, Educate and Then Activate
- Swiderski Trained with Cassius Clay, Fighter Mentality Leads to Success
- Diamond Mowers Serves the Community
What Marketing Levers Are You Pulling?
Check out this YouTube short from Bob Clements International’s Sara Hey. In this quick video she talks about how you need to be careful how frequently you run a ‘30 Days of Deals’ marketing campaign or you run the risk of being a place people wait for the deal to come into.
Bobcat's Secret: Who Really Makes These Tractors?
Today, Tractor Mike is tackling a viewer question from Megan, who is considering buying a used Bobcat tractor. This question opens the door to two issues facing compact tractor buyers: who actually made your tractor and who is going to service it? His answer walks through the pros and cons of purchasing a rebadged machine like a Bobcat, why these machines exist, where the quality stands, and the vital steps you need to take before you sign on the dotted line.
Motivate, Educate and Then Activate
In this article Greg Martinelli writes, “Ever listen to a motivational speaker at the annual sales meeting and get all inspired by the message? Maybe you even bought their book right after they spoke. However, by the time you drove home from the meeting, you lost that enthusiasm … The ultimate test of our effectiveness is how well you implement the information we provide into your sales performance. Without implementation, the motivation and education were just good-to-know.”
Swiderski Trained with Cassius Clay, Fighter Mentality Leads to Success
Before Alex Swiderski was selling farm equipment with New Holland dealer Swiderski Equipment in Wisconsin, he was a professional boxer, who fought with the likes of Muhammad Ali. In 1964 after 20 fights with 14 wins, 3 losses and 3 draws, he decided to to call it quits.
Diamond Mowers Serves the Community
Diamond Mowers recently spent some time with Habitat for Humanity of Greater Sioux Falls helping build a garage alongside the future rehab homebuyer.
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