Milwaukee, WI– January 27, 2026 – Briggs & Stratton launched Briggs & Stratton Assist, an artificial intelligence-powered support tool designed for its dealer network. The launch builds upon a century of the company leveraging new technologies to serve dealers and operators.
Built in-house, the Briggs & Stratton Assist AI tool provides dealers with immediate access to reliable, model-specific service and repair information. By delivering clear, precise answers in seconds, the tool reduces downtime, speeds repairs, and helps dealers keep equipment in service.
“Briggs & Stratton Assist is a direct result of listening to our dealers and investing in solutions that make their jobs easier,” said Carissa Gingras, vice president of marketing, Briggs & Stratton. “We built this tool internally to put accurate, trusted information at their fingertips, when and where they need it.”
Briggs & Stratton Assist is trained on internal data to provide professional-grade support. By prioritizing vetted, company-specific information over general internet sources, the tool ensures that responses are accurate and consistent with the latest product specifications. It identifies the exact part numbers, maintenance and repair procedures, and safety considerations for a specific model. Dealers receive information directly from original source documents, eliminating the need to search through lengthy manuals or sift through unrelated results.
Dealers can access Briggs & Stratton Assist today through Briggs & Stratton’s Power Portal at no additional cost. The tool is available in multiple languages to support global service operations.
With repair time directly affecting profitability, faster access to accurate information matters. Briggs & Stratton Assist consolidates critical service guidance into a single, trusted source, helping reduce errors and improve confidence in repairs. Since its launch, Briggs & Stratton Assist has answered more than 150,000 queries.
