BROOKFIELD, Wis. — Lessiter Media has announced the addition of Dale Jackman as Senior Sales Representative for the company's ag division, where he will work with customers to develop integrated marketing programs across the company's industry-leading brands, digital platforms and live events.
Jackman brings more than a decade of successful B2B media sales and strategic account development experience to Lessiter Media. Throughout his career, he has helped manufacturers and industry suppliers develop customized, multi-platform marketing programs that connect with highly engaged business audiences and deliver measurable marketing results.
Most recently, Jackman served as Market Vice President for a leading B2B media company, where he led revenue strategy across multiple media brands and helped grow national accounts through integrated marketing solutions. He previously directed integrated media, marketing and sponsorship programs for one of North America's largest manufacturing trade shows. Throughout his career, Jackman has built a reputation for consultative selling, strategic account development and cultivating long-term client relationships.
"Dale's background in integrated media sales, strategic account development and live event sponsorships makes him an outstanding addition to our agricultural sales organization," said Mike Lessiter, President & CEO of Lessiter Media. "Our customers increasingly seek partners who can develop comprehensive marketing strategies across print, digital, events and custom programs. Dale has demonstrated throughout his career that he knows how to build those partnerships while delivering meaningful business results."
In his new role, Jackman will be responsible for generating advertising, digital marketing and sponsorship revenue across Lessiter Media's agricultural brands. He will work closely with manufacturers, suppliers and service providers to develop customized marketing solutions utilizing the company's trusted publications, digital platforms, newsletters, websites, research products and nationally recognized industry events.
Lessiter Media's agricultural division includes Farm Equipment, No-Till Farmer, Strip-Till Farmer, Precision Farming Dealer, Rural Lifestyle Dealer, Cover Crop Strategies, Ag Equipment Intelligence, and industry-leading educational events including the National No-Tillage Conference, Ag Equipment Intelligence Executive Summit, National Strip-Tillage Conference, Dealership Minds Summit, and Precision Farming Dealer Summit.
Jackman's consultative sales approach aligns well with Lessiter Media's commitment to helping customers reach highly engaged agricultural decision-makers through trusted editorial content, integrated marketing programs and measurable audience engagement.
"I'm excited to join an organization with the reputation and industry leadership that Lessiter Media has built since 1981," Jackman said. "Ag is a relationship-driven industry, and I look forward to working with our partners to develop innovative marketing programs that help them grow their businesses while supporting the educational mission of Lessiter Media's brands."
Jackman also brings a strong commitment to industry service. He recently served as Co-Chair of a manufacturing industry's Community Impact Task Force, where he led sustainability and community engagement initiatives that brought together multiple organizations to support environmental stewardship and professional development.
He will be based in the Chicago area and will serve clients throughout North America.
About Lessiter Media
Lessiter Media Inc., based in Brookfield, Wis., has been an independently owned business-to-business media company since 1981, serving the agricultural, equine and facilities maintenance industries. Through its award-winning publications, digital media, research, educational programs and nationally recognized events, Lessiter Media connects marketers with highly engaged professional audiences while delivering trusted information that helps industry professionals succeed.
