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Lessiter Media Bolsters Sales and Events Teams with Creation of Two New Positions

BROOKFIELD, Wis. - Lessiter Media is proud to announce the expansion of its sales and events divisions through the creation of two new key positions.

April 24, 2024

Lessiter Media is proud to announce the expansion of its sales and events divisions through the creation of two new key positions.

Understanding the ‘Considered Purchase’ & the 'Decision-Making Unit'

By Mike Lessiter posted on December 18, 2023 | Posted in Best Practices, Dealer-to-Dealer Resources

I recently ran into a friend at a funeral who was a colleague on the Media Growth Executive Peer Group with me for many years. Several years my senior, Tim Fixmer is among the leaders I most admire in business-to-business (B2B) marketing.

Tragedy’s Reminder for Today’s Dealer

By Mike Lessiter posted on March 30, 2023 | Posted in Best Practices

As in so many other tragedies, there’s no way to arrive at meaning through such tragedy. There is no explanation nor are we equipped to comprehend it. But we still can learn along the way.

Equipment Dealer Tips, Tales & Takeaways

Loaded Up & Ready to Go

Blog #1 serves as introduction to the expert author tips dealers will receive from this veteran of the rural lifestyle equipment business.

By Tim Brannon posted on July 18, 2022 | Posted in Manufacturer News, Dealer News, Best Practices, Rural Lifestyle Market

Anything I’ll be able to contribute will be the byproducts of an impressive volume of lessons learned. There are many daily mistakes in a long career from farming, corporate OEM experience and daily dealership dealings (they taught me alliteration at Murray State University) and of course, from my mother-in-law. You will get to know her well. Equipment Dealer Tips, Tales & Takeaways is brought to you by the Solectrac.

Guest Blog

It's Just the End of the Beginning

By Dave Kanicki posted on September 30, 2020

As Dave Kanicki prepares for retirement, he recounts the changes he's seen Farm Equipment magazine and Ag Equipment Intelligence go through.

Lessiter Media Rebrands for 30th Annual Guide to Specialty Products

January 18, 2019 | Posted in Product Innovations

Lessiter Media Inc., Brookfield, Wis. (the publisher of multimedia brands such Farm Equipment, No-Till Farmer, Precision Farming Dealer, Rural Lifestyle Dealer, Strip-Till Farmer) has rebranded its annual new product guide.

Lessiter Media Adds Data Editor to Ag Division

May 11, 2018

With growing demand for detailed analysis and data on trends, influences and behaviors within the fast-changing farm equipment market, Lessiter Media has added Alex Zank for the newly-created position of Data Editor in its Ag Division.

Lessiter Media Scholarship Awarded to University of Wisconsin Ag Student

May 1, 2018

On April 26, Lessiter Media Inc. (which publishes Rural Lifestyle Dealer) attended the University of Wisconsin-Madison's Life Sciences Communication Department (part of the College of Agricultural & Life Sciences) Student & Donor Reception for the presentation of the annual Frank Lessiter Ag Media Scholarship.

How We Did It

[Podcast] Conversations with Ag Equipment’s Entrepreneurs: Layton and Nick Jensen

In this bonus podcast, “How We Did It: Conversations with Ag Equipment’s Entrepreneurs” brought to you by Yanmar, Editor Mike Lessiter sits down for a conversation with the father-son team of Layton and Nick Jensen of Thurston Manufacturing Company.

March 28, 2018 | Posted in Best Practices, Rural Lifestyle Market

Ellis Named Director of Sales at Lessiter Media

January 3, 2018

Lessiter Media, Brookfield, Wis., has promoted Publisher and Senior Account Executive Michael Ellis to Director of Sales for the company.

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.