Franklin, Tenn., August 24, 2011 — Equipment dealers can now seamlessly move inventory from the leading online remarketing outlet,, to for auction as the result of a newly formed alliance between the two industry leaders. Additionally, equipment to be auctioned at IronPlanet is now searchable on, expanding the largest available marketplace for buying and selling equipment online.

Subscribers who manage their used inventory and publish equipment listings for sale on the Web using IRON Search will now be able to consign inventory to auction on the IronPlanet auction site. Using IRON Search, dealers can choose which pieces of equipment go to auction and when, resulting in improved inventory turnover rates and reduced handling costs.

This alliance broadens the market for both equipment buyers and sellers. Buyers can search for equipment listings easier than ever on while sellers can post equipment listings and manage available inventory for sale online or at auction using a web browser anywhere, anytime.

"Being an IRON Search subscriber has never been more attractive. We offer dealers the most effective way to sell equipment, increase asset turn rates, and manage inventory risk with a one-stop solution," states David Greenberg, President of He adds, "Everyone wants more – buyers want more selection and sellers want more ways to sell what they have at fair market value. This alliance makes it possible to provide more for both."

"We are very excited to offer dealers a seamless transition from IRON Search listing to IronPlanet's online auctions and the convenience of selling equipment without any undue transportation expense, plus IronPlanet's exclusive IronClad Assurance resulting in better prices for the dealer's equipment," says Jeff Jeter, Executive Vice President of IronPlanet. "We look forward to working with IRON Search to enhance their marketplace experience through the integration with IronPlanet and the ability for sellers to send aged inventory to IronPlanet."