In this video sponsored by Basic Software, Eric Schnelle — co-owner of the 2011 Dealership of the Year award-winner S & H Farm Supply Inc. — discusses the importance of marketing and branding for his dealership.

Click on the links below to watch the other parts of the 2011 Dealership of the Year video series.

The 7-part 2011 Rural Lifestyle Dealer Dealership of the Year video series is sponsored by Basic Software Systems. Founded in 1979, Basic Software Systems is a leading provider of business management software and solutions throughout the U.S. and Canada, including Puerto Rico. Industries include: Agricultural Equipment Parts and Service, Outdoor Power Equipment, Construction Equipment and Sales, Irrigation Parts and Equipment, Water Sports and Utility Vehicles, ATV Recreational Vehicles (RV's), Golf Cart, Marina, Lawn and Garden, Hardware retail stores, and much more!

For more information about Basic Software Systems, click the logo above.

S & H Farm Supply Inc.

Part 1: Selling To Rural Lifestylers

Part 2: Selling to the Commercial Cutter/Operator

Part 3: Taking on a New Product Line

Part 4: Responding to the Joplin Disaster

Part 5: Optimizing Web Presence

Part 6: The Future: Matching Industry Changes

Part 7: The Importance of Marketing and Branding

2011 Dealership of the Year Video Series Homepage