Homeowners and contractors alike will soon be heading to their trusted dealer for advice on the equipment they need to get their Spring jobs started and finished right. Make sure dealers keep your brand top-of-mind.

Here's a look at the solid editorial package we've put together for the Spring Rural Lifestyle Dealer to deliver an attentive and engaged audience for your advertising message:

Dealer Profile: Schroeder Implement - Founded in 1955 as a farm equipment dealership, Schroeder adjusted and evolved with its surroundings. Learn how they successfully changed focus to meet the needs of a growing residential customer base and have remained successful for nearly 60 years.

What Rural Lifestylers Want from You! - Join us for an inside look at the massive sportsmen market as we meet Pat Lefemine. Pat is the owner and founder of a hunting enthusiast website called Bowsite.com and also maintains and manages 300 acres.

Selling to Rural Lifestylers - Rodney Miller examines the impact of establishing valuable personal relationships with your customers: People buy products from people they like.

Market Opportunities: Golf Courses - With more than 13,000 active golf courses in the U.S., this market for specialized grounds maintenance equipment can be lucrative. It can also be as fickle as the consumer economy that's highly dependent on discretionary income. Two dealers talk about the ups and downs of servicing the golf course industry.

How to Sell Trailers: For farm equipment dealers who are doing more business with rural lifestylers, selling trailers is becoming a larger part of their business. The compact equipment purchased by rural lifestylers are easier to haul, and the users tend to want to carry it between properties. Buying a trailer isn't for everyone, however. Buyers must have the appropriate tow vehicle and understand tie-downs, weight capacities, etc.

PLUS, dedicated new product coverage on many of the categories dealers told us will be the HOTTEST sellers in 2012:

Compact Tractors * Zero-Turn Mowers * Fencing * Post Hole Diggers * Fertilizing & Spraying Equipment * Rotary Cutters * Seeders & Planters

We've also introduced an amazing value add where all full-page advertisers receive an additional full page FREE to run an executive/company profile. It's an incredible value and a great way to put a face to your brand. Truly an opportunity you cannot afford to pass up.

Advertising Space Reservations due TODAY

Call 800-645-8455 to Speak to Your Advertising Sales Rep Today!

Michael Ellis, ext. 432
mellis@lesspub.com

Alan Stenum, ext. 437
astenum@lesspub.com

Mike Lessiter, ext. 403
mlessiter@lesspub.com

Darrell Bruggink, ext. 420
dbruggink@lesspub.com