Tractor Giant Teams Up With Dealers To Create A Unique Customer Experience

Mahindra USA, the number one selling tractor in the world based on volume, is working with Mahindra dealers nationwide to offer customers the opportunity to experience the power of Mahindra tractors in a unique sales event. In response to customer requests, Mahindra is inviting customers to visit their local Mahindra dealerships during the Dealer Days Sales Event and learn all about Mahindra tractors, meet members of their community and get great deals in this first-ever program.

“We listen to our customers and take their feedback seriously. Our customers want to have a full buying experience in an atmosphere to learn and test drive our innovative tractor line, but more importantly, develop a long-term relationship with our dealers,” said Cleo Franklin, Mahindra USA’s Vice-President, Marketing and Strategic Planning. “Mahindra Dealer Days Sales Events are designed to bring our customers and dealers together in a relaxed and casual environment that extends beyond the tractor purchase and introduces them to the Mahindra Rise culture.”

Dealer Days Sales Events will be held in May and June at Mahindra dealer locations throughout North America. Each dealer event will be unique to their local markets and provide information about Mahindra’s new revolutionary Mahindra Max series, value-packed 4010 and legendary 4025 four wheel drive model — in addition to the full range of certified “Work Ready” Mahindra tractors, attachments and implements.

Mahindra supports these relationship-building events to better serve Mahindra Tractor owners by providing the opportunity for dealers to share knowledge and information to support the customer’s decision-making process. Recognizing the significance of selecting the right tractor for the job, Mahindra is offering its customers with a limited-time Mahindra Max Guarantee 30 Day Satisfaction Program. This guarantee on the revolutionary Max 22 and Max 25 sub-compacts and Max 28XL mid-compact models allows customers to return, trade or repair a tractor within 30 days of date of purchase if they are not satisfied.

“Dealer Days Sales Events reflect our Rise philosophy which comes from our core purpose: to accept no limits, employ alternative thinking and drive positive change to help transform lives for our stakeholders, customers and communities across the world and help them better connect to the land they work and love,” said Franklin.

Mahindra became the #1 selling tractor in the world in 2010 by providing consumers with value-packed, high-quality tractors. Mahindra is the only tractor manufacturer in the world to win both the Deming Application Prize and the coveted Japan Quality Medal for excellence in Total Quality Management, awarded by the Deming Prize Committee care of the Union of Japanese Scientists.

Mahindra USA (MUSA) is part of the US $ 14.4 billion Mahindra Group’s Automotive and Farm Sector - the #1 selling tractor company in the world, based on volumes and the only tractor manufacturer in the world to win the industry’s top two quality awards – the Deming Application Prize and the Japan Quality Medal, care of Union of Japanese Scientists and Engineers.

Houston, Texas based Mahindra USA (MUSA) is a wholly owned subsidiary of Mahindra & Mahindra Ltd. and began selling tractors in the USA in 1994. MUSA has since grown rapidly due to high customer satisfaction levels and strong customer referrals. Mahindra USA has three distribution points in the USA to help meet the needs of its customers and the growing demand for its products.