Mahindra & Mahindra’s Farm Equipment Sector kicked off the New Year by winning the prestigious ‘Golden Peacock Innovative Product / Service Award - 2010’ for Yuvraj 215, the first of its kind in the Indian tractor industry.

The award was conferred by Salman Khurshid, Hon’ble Minister for Corporate Affairs, at a specially organized Gala Award Nite in the presence of business & political leaders of the country.

“We are delighted to receive the prestigious Golden Peacock award for excellence. The Yuvraj 215 tractor has proven itself as the most innovative product in the category. This victory is testimony to the Mahindra Group’s focus on customer-centricity, innovation and technology which are key elements that go into development of every product,” said Sanjeev Goyle, SVP, Marketing.

The Yuvraj 215, specially designed for farmers with small land holdings, will expand the tractor market at the bottom end of the pyramid and enable every farmer to maximize yield by leveraging mechanization. The tractor has the most superior technology in the 15HP category with best fuel economy and productivity. It also has low operating cost with affordable costs of acquisition.

The Golden Peacock Awards were instituted in 1991 and ar recognized worldwide as the hallmark of corporate excellence because of their independence, integrity, transparency and through evaluation of application provides opportunity for self assessment and helps companies accelerate the performance and competition. Past winners of the Award include Reliance Industries Ltd, Wipro Infotech Ltd, Spice Mobiles Ltd, Godfrey Phillips India Ltd, Novartis India Ltd, Hindustan Aeronautics Ltd among others.