The Mahindra Pride Military Appreciation Program is in recognition of the daily sacrifices made by military personnel volunteering their service to our country. Mahindra USA reaches out to the individuals working in all five branches of the U.S. armed forces with this special Appreciation Program offering a $250 rebate to all current and retired military personnel. Effective immediately, this rebate is available on the purchase of any new Mahindra, the number one selling tractor brand in the world based on volume.

“Mahindra USA is proud of our armed forces and this Appreciation Program is our way of giving back to our nation’s true heroes for all they have done and continue to do to safeguard our freedoms,” said Cleo Franklin, Vice President, Marketing and Strategic Planning, Mahindra USA. “This program goes beyond our ongoing support of the military through Operation Finally Home, to connect directly to the individuals who stand up for our rights every day, and provides Mahindra USA the opportunity to show our appreciation.”

In addition to offering this rebate directly to people serving our country in the military, Mahindra USA has pledged to donate two dollars for every Mahindra Tractor sold this year to Operation Finally Home. Dan Wallrath formed the non-profit organization, providing custom-made, mortgage-free homes to wounded and disabled veterans and the widows of the fallen, in 2005. Operation Finally Home has provided 32 homes to wounded returning veterans as well as widows of fallen heroes in Texas, Kansas, New York, North Carolina, Tennessee, and Illinois.

“The Military Appreciation Program is just one more way Mahindra USA continues to be a great supporter of our armed forces,” said Dan Wallrath, Founder and President of Operation Finally Home. “Companies like Mahindra make home ownership more accessible for military personnel.  This rebate helps whether they are building a life for their families now or for their return to civilian life after serving our country.”

Retired soldier and Mahindra tractor-owner Shaun Meadows, a spokesperson in Mahindra’s television and print advertising says, “When I was building my new home, a Mahindra tractor was my first and best choice.  The strong frame, ease of use, low maintenance and reliability make Mahindra a great addition for a rural lifestyle.”

About Mahindra USA

Mahindra USA (MUSA) is part of the US $ 15.4 billion Mahindra Group’s Automotive and Farm Sector - the #1 selling tractor company in the world, based on volumes and the only tractor manufacturer in the world to win the industry’s top two quality awards – the Deming Application Prize and the Japan Quality Medal, care of Union of Japanese Scientists and Engineers. 

Houston, Texas based Mahindra USA (MUSA) is a wholly owned subsidiary of Mahindra & Mahindra Ltd. and began selling tractors in the USA in 1994. MUSA has since grown rapidly due to high customer satisfaction levels and strong customer referrals. Mahindra USA has three distribution points in the USA to help meet the needs of its customers and the growing demand for its products.

Mahindra’s professional-grade tractors range from 22 HP – 83HP – and include the revolutionary new Max series tractors.  The Mahindra Max 22 and Max 25 are the first real tractors in the sub-compact market and feature true tractor performance and capabilities. The Mahindra Max 22 and Max 25 are joined by the industry’s first mid-compact tractor, the Mahindra Max 28 XL, which has compact tractor performance and versatility in a near compact tractor size. All Mahindra Tractors are built with heavy-duty components that allow them to outperform other tractors in their class and are designed to provide consumers with the ability to push more, pull more and lift more, so they can do more, in less time.  To learn more about Mahindra USA’s Farm Equipment Sector, please visit