Rural Lifestyle Dealer Feature

Lynn Marcinkowski Woolf, Managing Editor
Editor’s note: This is the third in our series on mobile technology. Previous stories include "Cut the Wires: Mobile Technology’s Growth, Opportunities for Dealers" and "On-the-Go Marketing with Mobile Technology."
Howard Brothers, a True Value dealership with three locations in Georgia, launched its redesigned website just one year ago. The website includes all the right components: comprehensive product and dealership information, interesting content, appealing design, interactive functionality and more. Here’s what it didn’t have: a slimmed-down look for customers to quickly find what they need when accessing the site on their smartphones.

Andy Darnell of Howard Brothers shares why the dealership took the next step in its online strategy and launched its mobile website in August. Read more.