Mahindra Max Celebrates Successful Year And Strong Customer Approval

Mahindra USA, the number one selling tractor brand in the world based on volume, celebrates the one-year anniversary of the successful Mahindra MAX product introduction with an invitation to tractor buyers to take the Mahindra MAX Challenge. At customers can simply click to check out the attributes most important to their tractor buying decision and compare them side-by-side to the competition.

The MAX checklist compares its 12 industry leading product specifications and features along with video footage demonstrating why the Mahindra MAX should be your next tractor purchase. In addition, the MAX is backed up by Mahindra’s industry-best five-year power train warranty and comes with the unmatched 30-day Mahindra Max Guarantee.

The Mahindra Max 22 and Max 25 sub-compact tractors have quickly captured the attention of the marketplace with true-tractor capabilities that out-performs the competition including class-leading versatility, stability, traction, maneuverability and safety. The Mahindra 28 XL revolutionized the compact tractor category as the first mid-compact tractor in the industry.

“The MAX product line has rapidly earned overwhelming customer approval. With an industry-leading 97 percent customer satisfaction and 98 percent brand loyalty, our customers are our biggest advocates,” said Cleo Franklin, Vice-President, Marketing and Strategic Planning. “The Mahindra Max Challenge is an invitation to small tractor buyers to do a simple side-by-side comparison and see the MAX in action; we feel certain that MAX is up to the challenge.”

Mahindra became the #1 selling tractor brand in the world in 2010 by providing consumers with value-packed, high-quality tractors.  Mahindra is the only tractor manufacturer in the world to win both the Deming Application Prize and the coveted Japan Quality Medal for excellence in Total Quality Management, awarded by the Deming Prize Committee care of the Union of Japanese Scientists.

About Mahindra USA

Mahindra USA (MUSA) is part of the US $ 15.9 billion Mahindra Group’s Automotive and Farm Sector - the #1 selling tractor company in the world, based on volumes and the only tractor manufacturer in the world to win the industry’s top two quality awards – the Deming Application Prize and the Japan Quality Medal, care of Union of Japanese Scientists and Engineers. 

Houston, Texas based Mahindra USA (MUSA) is a wholly owned subsidiary of Mahindra & Mahindra Ltd. and began selling tractors in the USA in 1994. MUSA has since grown rapidly due to high customer satisfaction levels and strong customer referrals. Mahindra USA has three distribution points in the USA to help meet the needs of its customers and the growing demand for its products.

Mahindra’s professional-grade tractors range from 22 HP – 100 HP – and include the revolutionary new Max series tractors. The Mahindra Max 22 and Max 25 are the first real tractors in the sub-compact market and feature true tractor performance and capabilities. The Mahindra Max 22 and Max 25 are joined by the industry’s first mid-compact tractor, the Mahindra Max 28 XL, which has compact tractor performance and versatility in a near compact tractor size. All Mahindra Tractors are built with heavy-duty components that allow them to outperform other tractors in their class and are designed to provide consumers with the ability to push more, pull more and lift more, so they can do more, in less time. To learn more about Mahindra USA’s Farm Equipment Sector, please visit

About The Mahindra Group

The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. Mahindra has a presence in the automotive industry, agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheelers. 

A US $15.9 billion multinational group based in Mumbai, India, Mahindra employs more than 155,000 people in over 100 countries.

In 2011, Mahindra was featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. Also that same year, Mahindra acquired a majority stake in Korea’s SsangYong Motor Company.

In 2010, Mahindra was featured in the Credit Suisse Great Brands of Tomorrow.

Its flagship company Mahindra & Mahindra Limited is the only Indian automobile manufacturer to be featured in the Top 10 list of the Carbon Disclosure Leadership Index in India 2010, created by the Carbon Disclosure Project (CDP).

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